"They get a marquee brand that will bring a renewed focus on their Playskool brand." Hasbro now owns the right for the next 10 years to make and market toys and games based on the characters of "Sesame Street."īyrne said the license switcharoo is a big win for Hasbro. Mattel owned the Sesame Street license for 15 years under its Fisher-Price brand but lost the license to Hasbro in late 2009. My only concern is the price being a little high for it."īesides his mega-interactivity, "Let's Rock Elmo" is also special because he's Hasbro's very first Elmo toy to hit the market since the company won the Sesame Street license from its rival, No. "It is an enormous step forward in making Elmo much more interactive than he's been in the past. "This is a very clever toy," said toy analyst Chris Byrne. "Elmo knows which instrument you are playing and he will sing along or play along with you." "Kids can actually form their own Elmo rock band," Perez said. Perez said Elmo interacts with the other instruments, too. And Hasbro will sell a separate line of "Let's Rock" instruments that include a guitar and a keyboard. Kids can also play along on the instruments. Kids can switch the musical instruments and Elmo will recognize which one he's given. "Let's Rock Elmo," which hits stores in the fall, and is priced at $69.99, sings and plays the tambourine and a drum set. "With 'Let's Rock Elmo,' it's great to be able to bring to life this beloved character like never before," said Jerry Perez, general manager of Hasbro's Playskool division, which makes preschool toys. 2 toymaker, is unveiling its version of the lovable character and has given CNNMoney an exclusive look at the new "Let's Rock Elmo," which it touts as "the most interactive toy Elmo" ever. The Verywell Family team of editors (who are parents or have nieces and nephews of their own) have tested, gifted, and personally recommend every item we feature.Sesame Street playset is priced at $29.99. When it comes to toys for kids, our team has you covered. Not only do children learn their letters, but behind each letter is a Sesame Street character. Katrina recommends the Sesame Street Elmo’s On the Go Letters ( view on Amazon) for children who love Sesame Street. She has covered local and national news as well as writing and researching parenting topics. Katrina Cossey has been a digital content producer and news and feature writer for more than six years. They also teach children about real-life issues, friendship, healthy eating, and emotions. Sesame Street teaches a variety of subjects, such as numbers, counting, letters, shapes, and more. You should also lean towards toys that help your child boost thinking and problem-solving skills. Look for a toy that gets their imagination pumping and brings out their creative side. Pretend play is so important! According to the American Academy of Pediatrics, it helps build your child's negotiation, communication, and language skills. Look for ones that will still be fun as they develop and go through different phases. Will they still enjoy it after a few weeks, or will they be tired of it after a few days? Are they fondest of Elmo, Big Bird, or Cookie Monster? The best toys to keep them engaged are ones that grow as they do. When choosing a Sesame Street toy for your child, think about how often they might engage with it. You should also make sure the toy is appropriate for their current skill levels, so that it provides a bit of a challenge without being frustrating. This is mainly for safety reasons, as certain toys may have very small parts that pose choking risks to young babies. It's important to check the age range for any toy you plan to buy. What to Look for in Sesame Street Toys Age-Appropriate As kids pull the blanket up and down, Elmo responds with one of 13 phrases. There’s also the GUND Peek-A-Boo Elmo ( view on Amazon) for some fun play time with Elmo. There’s Elmo, Grover, Abby Cadabby, Cookie Monster, and even that grumpy, but loveable grouch, Oscar-a whole gang of friends ready for some awesome pretend play anytime, anywhere. For a budget-friendly Sesame Street toy, check out the Sesame Street Playskool Collector Pack ( view on Amazon).
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